Mastering Modern Midlife

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Dr Joseph Coughlin - The Future is Female and It’s Female at Midlife & Beyond! MMM#7 S1E7

August 6, 2019
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Dr. Joseph F. Coughlin, PhD is Director of the Massachusetts Institute of Technology AgeLab and author of “The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market.” He is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He believes the future is female and is a powerful advocate for members of the new longevity economy, a disruptive economy that’s misunderstood by brands and advertisers.

His advice? Pay attention and cater to the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match ... All at the same time! Ignore them at your economic peril!

Women at Midlife are the Perfect Storm and the Doctor is in:

  • Why it’s important to rewire versus retire.
  • Why the perception of older people as “needy and greedy” is far from the reality
  • Why our perceptions about aging are hurting us economically
  • Why corporations should begin focusing on and investing in older adults
  • How females are the key to our future success
  • Why the 50 plus female is the most trusted advisor to Millennials
  • Why community and connection are so important to women at Midlife & Beyond
  • How our greatest danger is social isolation
  • Why he is optimistic about the future of aging
  • Why it’s important to write a new story about aging
  • How to live longer, better and more empowered
  • How managing your health and well being is the key to living your best life
  • Why investing in your physical health is the key to longevity
  • Why we must talk openly about Ageism
  • The 3 things you need for the highest quality of life

Links for Dr. Coughlin:

MIT AgeLab
Dr. Coughlin's Website
Purchase The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market