Dr Joseph Coughlin - The Future is Female and It’s Female at Midlife & Beyond! MMM#7 S1E7

August 6, 2019

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Dr. Joseph F. Coughlin, PhD is Director of the Massachusetts Institute of Technology AgeLab and author of “The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market.” He is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He believes the future is female and is a powerful advocate for members of the new longevity economy, a disruptive economy that’s misunderstood by brands and advertisers.

His advice? Pay attention and cater to the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match ... All at the same time! Ignore them at your economic peril!

Women at Midlife are the Perfect Storm and the Doctor is in:

Why it’s important to rewire versus retire.
Why the perception of older people as “needy and greedy” is far from the reality
Why our perceptions about aging are hurting us economically
Why corporations should begin focusing on and investing in older adults
How females are the key to our future success
Why the 50 plus female is the most trusted advisor to Millennials
Why community and connection are so important to women at Midlife & Beyond
How our greatest danger is social isolation
Why he is optimistic about the future of aging
Why it’s important to write a new story about aging
How to live longer, better and more empowered
How managing your health and well being is the key to living your best life
Why investing in your physical health is the key to longevity
Why we must talk openly about Ageism
The 3 things you need for the highest quality of life